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Named after the coldest, most unforgiving side of a mountain, The North Face legend began, ironically, on a beach. More precisely, San Francisco’s North Beach neighborhood, It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store. Through the 1960s, The North Face brand cherished a following amongst avid outdoor athletes and began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe. This launched a proud tradition that continues in full force today and constantly reinforces The North Face mantra, Never Stop Exploring™.
